This Privacy Policy describes how PawSense ('we,' 'us,' or 'our') collects, uses, and discloses your Personal Information when you visit, use our services, or make a purchase from https://paw-sense.com/ (the 'Site')."

1. Collection of Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as "Personal Information."

• Information You Directly Provide:
• Contact Information: When you sign up for our newsletter, download a free guide, or contact us, we collect your name and email address.
• Account Information: If you create an account on our Site (e.g., for future purchases), we collect your username and password.
• Payment Information: When you make a purchase, payment processing is handled by our third-party payment provider, Payhip. We do not store your full credit card details on our servers. Payhip collects your payment details (e.g., credit card number, billing address) and may share limited transaction details (like the purchase amount and order ID) with us for order fulfillment and record-keeping.
• Communications: Any information you provide when you communicate with us, such as customer support inquiries or feedback.
• Information Collected Automatically: When you access our Site, we automatically collect certain information about your device and how you interact with it. This information is used for analytics and to improve your Browse experience.
• Usage Data: This includes your IP address, browser type, operating system, referring webpages, pages viewed, time spent on pages, and the sequence of pages visited.
• Cookies and Similar Tracking Technologies: We use cookies, pixels, and similar technologies to collect information about your Browse activities. Cookies are small data files placed on your device. They help us remember your preferences, understand website traffic, and deliver a more personalized experience. You can control cookie settings through your browser.
• Information from Third Parties: We may receive information from third-party services that integrate with our Site or services. For example, MailerLite (our email marketing platform) may receive information from Payhip regarding your purchase to update your subscriber status and trigger automated email sequences, ensuring you receive relevant communications. This typically includes your email address, name, and purchase details.

2. How We Use Your Personal Information

We use your Personal Information for various purposes, including:

• Providing Services: To operate the Site, process your orders, fulfill purchases (like delivering your digital guides), and manage your account.
• Communication: To send you transactional communications (order confirmations, invoices), respond to your inquiries, and provide customer support. If you have opted in, we also send marketing and promotional emails, newsletters, and updates about our products and services.
• Personalization and Improvement: To understand how our Site and services are used, personalize your experience, improve our website functionality, and develop new products and features.
• Security and Fraud Prevention: To detect, prevent, and investigate fraudulent or unauthorized activities, and to protect the security and integrity of our Site and users.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes.

3. Sharing Personal Information

We may share your Personal Information with third parties to help us provide our services and operate our business, as described above. These third parties include:

• Service Providers: We share information with companies that provide services on our behalf, such as:
• Payhip: For payment processing and e-commerce platform services when you make a purchase.
• MailerLite: For email marketing and automation, managing subscriber lists, and sending communications.
• Website Hosting Providers: To host our website and its content.
• Analytics Providers (e.g., Google Analytics): To understand website usage and traffic patterns.
• Customer Support Tools: To manage and respond to your support requests. These service providers are obligated to protect your information and use it only for the purposes for which we disclose it to them.
• Business Transfers: If we are involved in a merger, acquisition, restructuring, or sale of all or a portion of our assets, your Personal Information may be transferred as part of that transaction.
• Legal and Safety Reasons: We may disclose your Personal Information if required by law, to respond to legal requests (like a subpoena or court order), to protect our rights, property, or safety, or to investigate potential violations of our policies.
• With Your Consent: We may share your information with your explicit consent.

4. Your Rights

Depending on your location, you may have certain rights regarding your Personal Information. These rights may include:

• Right to Access: You may request a copy of the Personal Information we hold about you.

• Right to Rectification: You can request that we correct any inaccurate or incomplete Personal Information we hold about you.
• Right to Erasure ("Right to be Forgotten"): You may request that we delete your Personal Information, subject to certain legal limitations.

• Right to Restrict Processing: You may request that we limit the way we use your Personal Information.

• Right to Data Portability: You may request to receive your Personal Information in a structured, commonly used, and machine-readable format.

• Right to Object: You may object to our processing of your Personal Information, particularly for direct marketing purposes.

To exercise any of these rights, please contact us using the contact details provided in the "Contact" section below. We will respond to your request in accordance with applicable law.

5. Cookies

Our Site uses "cookies" to improve your experience and gather information about how you use our Site. Cookies are small data files placed on your device or computer that often include an anonymous unique identifier.

We use the following types of cookies:

• Strictly Necessary Cookies: Essential for the proper functioning of the Site (e.g., enabling navigation, remembering your shopping cart contents).

• Performance and Analytics Cookies: These cookies help us understand how visitors interact with our Site by collecting information about traffic sources, page views, and user behavior. This helps us to improve the performance of our Site. We use tools like Google Analytics for this purpose.
• Functionality Cookies: These allow the Site to remember choices you make (like your language preferences) and provide enhanced, more personal features.
• Advertising and Targeting Cookies: These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaigns.

You can control and manage cookies through your browser settings. Please note that removing or blocking cookies can negatively impact your user experience and parts of our Site may no longer be fully accessible.

6. Security

We implement reasonable security measures to protect your Personal Information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Third-Party Links

Our Site may contain links to websites or services operated by third parties that are not affiliated with us. This Privacy Policy does not apply to those third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.

8. Children's Privacy

Our Site is not intended for individuals under the age of 16. We do not knowingly collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us, and we will take steps to delete such information from our records.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site and update the "Last Updated" date.

Last Updated: June 6, 2025

10. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at:

mastery@paw-sense.com